GUTEN, a vegan drink with no added animal ingredients
- 5月18日
- 読了時間: 2分
GUTEN is a vegan protein drink, as we do not use any animal ingredients. Veganism is not yet as widespread in Japan as it is in Western countries, but it is gaining interest. For example, large ramen restaurants offer vegan ramen, and fast food chains sell plant-based burgers.
However, some people may wonder what exactly a vegan is. Therefore, we would like to briefly explain what vegan is and explain about GUTEN.
What is veganism?
It is well known that a vegetarian is a person who does not eat animal products such as meat and fish. However, when it comes to vegans, it may not be known what they cannot eat. Some of the foods that vegans cannot eat are meat, fish, eggs, dairy products, and honey. The reason for not eating eggs, dairy products, and honey is that they involve exploitation of animals (living creatures).
This idea of not exploiting animals does not stop with diet. For example, vegans do not use leather products. They practice this idea of not exploiting animals in their daily lives.
Animal-derived ingredients in various foods/drinks
The same is true for vegetarians, but what vegans should be aware of is the presence of animal-derived ingredients in various foods and drinks. For example, gummy bears, a popular snack, contain gelatin. The raw material for gelatin is collagen from animal bones and skins. This is why vegans cannot eat gummy bears made of gelatin.
Cochineal dye, used for red coloring, is a coloring agent used in many products. However, it is made from cochineal beetles, which are native to Mexico. This is an insect and therefore cannot be eaten by vegans. Thus, there are many raw materials of animal origin that can only be eaten.
Animal Protein and Plant Protein
GUTEN contains protein, and you may be wondering which protein is used. This is because there are two types of protein: plant-based and animal-based.
The two types of animal protein commonly used in protein products are casein protein and whey protein. Both are extracted from those found in milk. They are dairy products, and as their names suggest, they are animal-based and cannot be consumed by vegans. Vegetable protein, on the other hand, is extracted from soybeans, peas and several other plants. Therefore, even vegans can consume it.
GUTEN” uses plant-derived ingredients
Our product, GUTEN, a carbonated drink containing protein, does not use cochineal dye, which is used in soft drinks. GUTEN does contain a high amount of protein, but from plant-based sources.
GUTEN contains no animal-derived ingredients, making it a safe drink for vegans. It also does not contain ingredients that are generally known to cause allergic reactions. In this way, GUTEN is a drink that is considerate to many people.
GUTEN” is a vegan beverage
Diversity is spreading these days, and more and more people are choosing vegetarian and vegan diets. GUTEN does not contain ingredients of animal origin, and can be consumed without concern by vegans. So if you cannot find a commercially available drink that you can drink, please give GUTEN a try. I am sure you will like it.